Make the Internet the centre
of your business.
Although there are many new and exciting developments in the wedding industry, there can be nothing more significant to our over-all success than the expansion of the Internet.
Because our clients are so web-savvy, the wedding industry is perfectly positioned to take full advantage of this unstoppable path to profit.
At any one time, there are 65 million people on-line and growing; what a market! The worldwide web is like lava flowing freely down the side of a volcano and swallowing all in its path.
There is very little that can compete with the tremendous dollar-value the web offers both the customer and company.
Your ability to keep pace with the Internet is directly related to your ability to grow your business profit or develop your career.
If you have not already done so, it is essential to think of your website as the centre of your business - instead of letting it spin around the outside. Not only is this intelligent – it is inevitable.
The learning curve will continue to be steep for a while and you can expect to make a more technology blunders in the process – but persist. Afterall, the Internet is not going to go away.
As obvious as this reads, I am sure you can recall your first initial resistance to computers. But look at you now - a wiz with WORD, email, online banking and shopping, digital photography and Adobe Acrobat PDFiles.
Don’t let the Internet faze you into fear – we are still at the very beginning of its incredible journey and it is never too late to hop on board the information expressway.
Because this is such a vital subject for the wedding industry, WEDDING INDUSTRY NEWS will preview these topics in the coming issues:
The ‘Age of Self-Management’ and why everyone will be able to edit and maintain websites just like they edit WORD documents now
Why domain names should never be the same as your company name
What is an Affiliate Program and how can it offer passive income?
How audio and video are the new low-cost ‘must have’ on a website
What are the costs involved in advertising on Google?
Easy-to-learn web marketing strategies
What is Search Engine Optimisation (SEO) and how do I perform it?
How can I make my website profitable?
From these articles, you can set your web-goals - and then sit back and watch ...
Warmly,
The Editor WEDDING INDUSTRY NEWS
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